Go-to-market & AI search strategist
I help companies sharpen who they sell to, what they say, and where buyers discover them, from Google to ChatGPT. Then your team runs it.
Swapan Kumar Manna
Go-to-market & AI search strategist
Companies I've worked with
Most teams I meet work hard. The effort doesn't add up because a few basics are missing — and each one is hard to see from the inside.
“We'll sell to anyone who'll buy.”
Early customers came from referrals and the founder's network. Now the target is everyone, so the message fits no one and every channel underperforms.
“Our site is two years behind us.”
The product and the market have moved on. The website and sales emails haven't, so the right buyers don't see themselves in them.
“We asked ChatGPT for options in our category. We weren't there.”
More buyers now shortlist vendors in ChatGPT, Perplexity and Google's AI answers before they ever visit a website. If those tools don't know you, you're out before the first call.
“These leads are useless.”
Marketing and sales were never given the same definition of a good customer. So leads get rejected, trust breaks down, and every quarter starts from zero.
I work with your team and your real numbers. We fix things in order, starting with what costs you the most.
Days 1–30
I talk to your customers, your team and your buyers' alternatives, and audit your ICP, message, channels and AI search visibility. You get a short, ranked list of what's holding your go-to-market back and what each gap costs.
Days 31–75
We sharpen your positioning and message, rebuild the content and channels that bring in the right buyers, make sure AI tools like ChatGPT recommend you, and set up reporting that ties it all to pipeline.
Days 76–90
Your team gets the playbook, the dashboards and the training to run it without me.
A recent engagement, and what changed by the end of it.
A technology company had little presence in its market. We rebuilt who it targeted, what it said and the content that brought buyers in. Within six months, qualified pipeline had more than doubled.
Qualified pipeline
We were posting regularly but it wasn't going anywhere, and we couldn't tell which posts were worth the effort. Swapan built us a social strategy with a plan behind it, and our engagement went up 82%. The difference was having a reason for each post rather than just filling a calendar.
Mark Demirjian
CEO, RingnBring
Guests were finding us through the booking sites and almost nowhere else, so we were paying commission on business that should have been ours. Swapan rebuilt how we show up online, and we now get found by people looking for a hotel like ours, not just a room.
Ghassan Fares
CEO, City Inn Palace Hotel
We had the business but not the brand, so we were explaining ourselves in every conversation. Swapan built the digital strategy and the brand together, and we grew 160%. Prospects now arrive already knowing what we do.
Arpit Garg
Founder, GPC
Start with a free call. If there's a fit, we fix it together over 90 days.
Step 1 · Free
30 minutes. We look at your ICP, your message and how buyers (and AI tools) find you. I point out the two or three gaps costing you the most, and what I'd fix first.
Step 2 · Fixed scope
90 days with your team. We fix who you target, what you say and where buyers find you, including AI search, then connect it to pipeline and hand it all over.
Free tool · no sign-up
Answer a few questions about your funnel. The Revenue Leak Calculator shows which stage is most likely costing you revenue. It takes two minutes, and there's no sign-up.
Check my revenue leaksComing soon: AI Search Visibility Check
I've spent 14+ years in go-to-market and growth, advised more than 20 companies, and I'm Founder & CEO of Oneskai, a growth and AI search agency. I also build software with AI, so when I suggest an AI tool or tactic, I've usually tested it in my own business first.
You work with me directly, from the first call to the handover.
Answers are replacing rankings. An executive guide to how discovery works across Google AI Mode, ChatGPT, Perplexity and Gemini, and what B2B leaders should do about it.
How to define your ideal customer profile in 7 steps: interview for acute pain, map firmographics, separate buyer from user, write the anti-ICP, and validate.
A phased go-to-market playbook for launch: validate and presell, launch to a warm audience, retain your first 100, systematize, and scale — with channel and CAC guidance per phase.
Still not sure? The call is free and there's no pitch if it isn't a fit.
Companies with $1M–$25M in annual revenue, paying customers and someone responsible for selling. Growth has usually slowed after the early wins. It makes no difference whether you sell to businesses or to consumers.
No. Many of my clients sell software, but the approach fits any company — selling to businesses or to consumers — where the purchase is considered rather than impulse.
An agency runs campaigns month after month. I fix the strategy behind them (who you target, what you say, and where buyers find you), build it with your team over 90 days, and hand it over.
A fractional CMO joins your leadership team part-time, usually for many months. My work is a fixed 90-day project with a clear handover.
No. Most clients have a small marketing team and a few salespeople. I build the system around the team you have.
You'll have a clear plan within the first 30 days. How soon pipeline grows depends on the length of your sales cycle.
We look at your ICP, your message and how buyers (and AI tools) find you, for 30 minutes. You leave with the two or three things I'd fix first, whether or not we work together.
Most consulting ends with a recommendation. This ends with a working system your team has built with me and knows how to run.
In two places. First, making sure AI tools like ChatGPT and Perplexity know and recommend you. Second, using AI inside your team only where it saves time or money, such as research, first drafts and reporting. If a tool doesn't pay for itself, I won't recommend it.
No. I don't train sales teams or run sales processes. I fix the go-to-market that feeds sales (your ideal customer, your message and your visibility), so the leads that reach sales are the right ones.
Who you sell to, what you say to them, where they discover you (including AI search), and how that turns into pipeline. It's the strategy that sits between your product and your sales team.
Generative Engine Optimization is making sure AI assistants like ChatGPT, Perplexity and Google's AI answers understand your company and include it when buyers ask for recommendations in your category.
The first call is a Free GTM & AI Visibility Review. It's free and takes 30 minutes.
You leave with the two or three things I'd fix first.